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Stay Sure HIV Awareness Campaign
Project Type
Public Health Campaign
Date
November 2024
The "Stay Sure" campaign was designed to encourage HIV testing among youth aged 24 and under in Shelby County, TN. With a focus on confidence and empowerment, this campaign used bold, streetwear-inspired visuals to make testing feel approachable, normal, and part of a healthy lifestyle.
The campaign centered on the message that knowing your status is a powerful act of self-care. Through vibrant graphics, attention-grabbing slogans, and accessible resources, "Stay Sure" aimed to break stigma and empower young people to take control of their health. Flyers and social media assets directed teens and young adults to free, confidential testing locations in their community.
Key Deliverables:
1. Streetwear-inspired posters and flyers with bold, engaging visuals
2. QR codes and links to testing sites for quick, easy access
